|

Vention Strengthens Executive Leadership Team After Record Period of Growth

November 22, 2024

Vention Strengthens Executive Leadership Team After Record Period of Growth
  • Vention has expanded its leadership team with a new Chief Product Officer, Chief Marketing Officer, and Managing Director of EMEA – all with deep manufacturing industry experience
  • The leadership enhancements come as the company delivers record quarterly growth and continues expanding operations in Germany
  • The company is now a top provider of cobots in the United States and preparing to further accelerate growth in 2025 with six new product launches through the first half

Vention, the inventor of the world’s only full-stack, cloud-based automation platform, has announced the appointment of three new executives as it continues to capture market share in industrial automation based on the strength of its unique business model.

Vention Strengthens Executive Leadership Team After Record Period of Growth

Brendan Sterne joins Vention as Chief Product Officer. Formerly Chief Product Officer of Xometry and a former General Manager at Indeed.com, Sterne has more than 20 years of experience in delivering commercial software solutions to B2B and B2C consumers. At Vention, he will lead the development of the company’s powerful automation platform as well as hardware products.

Sarah Webster joins Vention as Chief Marketing Officer. Formerly Chief Marketing Officer of Desktop Metal and ExOne, she has more than 20 years of marketing and communications experience in the manufacturing industry. At Vention, she will lead global marketing strategy and drive pipeline growth for the company’s automation platform and applications, where customers can customize pre-designed automation systems.

Andrea Alboni joins Vention as Managing Director for EMEA, where the company has been growing its business since 2022, when it opened a European headquarters and distribution center in Berlin, Germany. Formerly Regional President of Western Europe for Universal Robots, Alboni will lead Vention’s strategic growth across Europe, strengthening their network of integration partners, a core part of the company’s ecosystem in Europe.

“I am pleased to welcome three new leaders to our team as we prepare to take Vention to a new level in 2025,” said Etienne Lacroix, Founder and CEO of Vention. “Our growth has significantly outperformed publicly reporting automation peers this past year, fueled by the strength of our unique business model. Businesses of all sizes need easy access to improved productivity in the face of today’s labor challenges, and our automation platform makes adopting a cobot- or robot-enabled work cell easier than ever. We are now a top provider of cobots throughout the United States, and now we look forward to continuing our expansion into Europe.”

Users of Vention’s MachineBuilder platform can easily design, program, simulate, and order automation systems in a one-stop shop – offering companies of all sizes rapid access to productivity solutions that save time and money.Their live cart tallies the cost of all systems as they are built, and most systems ship within days of ordering. Vention is the only provider worldwide to offer online, agnostic sales of robots and cobots from Universal Robots, Fanuc, and ABB. The company’s trusted and robust platform is embedded with NVIDIA’s accelerated computing technology that opens the door to AI-enabled and autonomous robotics with vision capabilities.

About

Vention helps some of the most innovative manufacturers automate their production floors in just a few days through a democratized user experience. Their digital Manufacturing Automation Platform allows clients to design, automate, deploy, and operate automated equipment directly from their web browsers. Headquartered in Montreal, Canada, with an office in Berlin, the company’s 300 employees serve 4,000+ customers on five continents and 25 manufacturing industries.

SOURCE Vention Inc.

Source

More Information

For more information, visit their website or follow them on LinkedIn.

Related Story

Vention Launches MachineMotion AI, an AI-Enabled Automation Controller for Robotics and Industrial Applications

Vention, the company behind the cloud-based Manufacturing Automation Platform (MAP), is launching an AI-enabled motion controller, MachineMotion AI, in Chicago on September 10, 2024. This 3rd-generation controller, built on NVIDIA accelerated computing, is designed to significantly simplify the development and deployment of robotics applications for manufacturers of all sizes.

Related Articles


Latest Articles

  • Mobile Robot Safe Drives Market to Reach $7.9 Billion by 2033

    December 3, 2025 Market Summary: According to Research intelo,The Global Mobile Robot Safe Drives market size was valued at $2.1 billion in 2024 and is projected to reach $7.9 billion by 2033, expanding at a robust CAGR of 15.2% during the forecast period of 2025–2033. The primary growth driver for the Mobile Robot Safe Drives market globally is the increasing demand for automation… Read More…

  • Protect Your Production with Festo’s Interchangeable Pneumatic Cylinders

    December 1, 2025 By Krystie Johnston Pneumatic cylinders are the workhorses of industrial automation. They convert compressed air into linear motion, enabling tasks like clamping, gripping, holding, lifting, pushing, and pulling – tasks inherent to production lines and robotics. When these components go down, it can cause significant impacts on production. Avoid these negative consequences… Read More…


Featured Article

Revolutionizing Material Movement with Autonomous Mobile Robots

Revolutionizing Material Movement with Autonomous Mobile Robots

In today’s fast-paced manufacturing and logistics industries, the need for efficient and flexible material movement solutions has never been greater. Traditional methods like conveyor systems, forklifts, and manual pushcarts have served us well, but they come with limitations.

That’s why Omron is thrilled to announce the launch of their game-changing MD Series of Autonomous Mobile Robots (AMRs). Read more


Products

  • DriveTag™ A Smarter Way to Streamline Inventory and Logistics

    November 27, 2025 SEW-EURODRIVE introduces DriveTag™, a smart barcode labeling solution that simplifies product identification and logistics. Designed for high-efficiency operations, DriveTag helps manufacturers and OEMs boost throughput, reduce errors, and enhance traceability across every stage of material flow. Connecting the Physical and Digital Worlds Each DriveTag is a custom-engineered barcode label applied directly to… Read More…

  • Rockwell Automation Introduces SecureOT Solution Suite to Strengthen Industrial Cybersecurity Resilience

    November 26, 2025 OT-designed platform and security services empower industrial organizations to reduce risk, maximize uptime and simplify compliance across the full cybersecurity lifecycle Rockwell Automation, Inc. (NYSE: ROK), one of the world’s largest companies dedicated to industrial automation and digital transformation, have announced the launch of SecureOT™ solution suite, a comprehensive industrial cybersecurity offering designed to… Read More…