| |

Sandvik Coromant Introduces New Brand Identity

August 28, 2024

Sandvik Coromant Introduces New Brand Identity

Sandvik Coromant is united with its customers and partners in a pursuit of innovation and improvements

The new brand identity reflects the commitment to innovation and sustainable progress. Integral to the new identity is a mindset called manufacturing wellness, which is highlighting the value of shaping resilient, thriving, sustainable manufacturers that positively impact their surroundings.

Recognizing the ever-changing landscape of its industry, Sandvik Coromant has strategically transformed its operations in recent years, emphasising applied knowledge and cutting-edge capabilities.

Driven by a shared passion for engineering and problem-solving, Sandvik Coromant is united with its customers and partners in a pursuit of innovation and improvements. This spirit of collaboration and progress inspired the quest for a new brand identity geared for today’s and tomorrow’s digital demands that encapsulates the essence of its broader approach and extensive range of offerings.

“We firmly believe that success is not solely measured by business results, also our positive influence on our communities and the world at large. And we wanted an identity that truly captures that, and the essence of our organization’s values and aspirations,” says Helen Blomqvist, President at Sandvik Coromant.

Sandvik Coromant provides unparalleled support, equipping its business collaborators with the necessary knowledge and advanced technology required for healthy manufacturing habits and the creation of sustainable businesses.

Manufacturing wellness holds the spirit of solid and successful manufacturing businesses – that not only focus on success in their own operations but also contribute positively on people and societies.

“Manufacturing Wellness serves as a compass guiding us toward a future where resilient, thriving enterprises and sustainability go hand in hand. By adopting this approach, Sandvik Coromant aims to foster an environment of healthy manufacturing habits and facilitate the development of sustainable businesses”, Helen continues.

Touchpoints that carry the Sandvik Coromant brand, like the website, newsletters, facilities, and Sandvik Coromant Centers, as well as all packaging, will gradually be updated with the new identity.

Source

Related Stories

Mechatronics Canada Digest Archives

Related Articles


Latest Articles

  • Festo Didactic Showcases Technical Education and Training at Hannover Messe 2025

    Festo Didactic Showcases Technical Education and Training at Hannover Messe 2025

    May 20, 2025 By Krystie Johnston Hannover Messe 2025 was an extra special event for Festo. The Festo Group celebrated their 100th anniversary, Festo Canada celebrated their 50th anniversary, and Festo Didactic celebrated their 60th anniversary. Festo Didactic, the education arm of the company, understands how important education is for empowering individuals, driving economic growth,… Read More…

  • EtherCAT in Boost Mode

    May 14, 2025 EtherCAT and PC-based control in test bench technology EtherCAT is by far the fastest Industrial Ethernet technology. Nevertheless, the data acquisition process at Kraus & Naimer’s cam controller test benches called for an even shorter bus cycle. To achieve the required performance, Beckhoff specialists reduced the previous cycle time from 100 µs… Read More…


Featured Article

Revolutionizing Material Movement with Autonomous Mobile Robots

Revolutionizing Material Movement with Autonomous Mobile Robots

In today’s fast-paced manufacturing and logistics industries, the need for efficient and flexible material movement solutions has never been greater. Traditional methods like conveyor systems, forklifts, and manual pushcarts have served us well, but they come with limitations.

That’s why Omron is thrilled to announce the launch of their game-changing MD Series of Autonomous Mobile Robots (AMRs). Read more


Products

  • Electromate to Offer UR7e, UR12e & UR15 Collaborative Robots from Universal Robots

    May 20, 2025 Electromate is expanding its lineup of collaborative automation solutions with the addition of three advanced models from Universal Robots: the UR7e, UR12e, and UR15. These robots provide enhanced options for payload, reach, and precision in demanding collaborative applications. The UR7e delivers a 7 kg payload, 1300 mm reach, and ±0.03 mm repeatability. Positioned between the UR5e and… Read More…

  • Redefining Non-Invasive Temperature Measurement

    May 14, 2025 iTHERM SurfaceLine TM611 provides accuracy and response time comparable to invasive temperature measurement. The non-invasive thermometer iTHERM SurfaceLine TM611 by Endress+Hauser can be used across all industries for a wide range of demanding industrial applications. The surface-mounted thermometer measures process temperature without the risk of leakage and flow disruption. A specially designed… Read More…