Allied Electronics & Automation Rebrands as RS

Rs, Allied Rebrand

February 14, 2023

The rebranding will provide exciting new opportunities to improve efficiencies, generate sustainable value, and increase scalability for stakeholders worldwide.

Allied Electronics & Automation a global omni-channel provider of industrial product and service solutions, has rebranded as RS. This rebranding will elicit new opportunities to help industrial customers overcome challenges and further enhance the company’s user-friendly, technology-enabled customer experience in the region.

Rebranding Allied as RS is RS Group’s latest effort to consolidate the product offer, service portfolio, and proven experience of its trusted global brands under a single, unified RS brand identity. This will provide exciting new opportunities to improve efficiencies, generate sustainable value, and increase scalability for stakeholders worldwide.

Customers in the Americas, extending from small single-site businesses to global multi-site companies, will continue to enjoy access to a broad and deep range of more than 750,000 stocked industrial and electronic products and a wide portfolio of service solutions for design, procurement, inventory, and maintenance.

“Being part of the global RS team will enable us to leverage our expertise and experience across the Group. Our aim is to think bigger, make the impossible possible, become the first choice for our stakeholders, and make amazing happen for a better world.”

Jessie Dearien, RS VP of Marketing, Americas

‘Allied earned a reputation as a leading distributor of industrial products and services in North America and was recognized for being reliable and committed to solving our customers’ problems. RS is founded on these same core values, so aligning under the banner of RS extends our ability to deliver value for our customers,” said Jessie Dearien, RS Vice President of Marketing, Americas.

The continued unification of the RS brand will also present opportunities for the Group to increase its share of a large, fragmented market, drive continued market outperformance, and accelerate organic growth. In addition, the increased global collaboration will fuel environmental, social, and governance (ESG) initiatives aimed at creating a more
sustainable and inclusive world and drive strong revenue, cash conversion, and attractive returns.

Source

Related Articles


Latest Articles

  • Cobot Welding Solutions – How Experienced Welders Feel

    March 28, 2023 Electromate received some feedback when meeting with experienced welders who were initially resistant to the idea of using a cobot welder. After all, they’d spent years perfecting their welding techniques, and were confident in their ability to produce high-quality welds without any assistance. However, after some experience, they often come to appreciate… Read More…

  • Everything You Need to Know About Robots-as-a-Service (RaaS) by Automate

    March 23, 2023 The pressure to automate has never been stronger. Even though barriers to entry have lessened in recent years, figuring out where and how to start can still feel daunting. So it’s no surprise that recent years have seen a sharp increase in Robots-as-a-Service (RaaS). In fact, ABI Research predicted that there will be 1.3… Read More…


Featured Article

Guillevin Greentech Delivers Custom Solutions & Reliable Inventory

Guillevin Greentech Delivers Custom Solutions & Reliable Inventory with Decentralized Model
Guillevin Greentech is a distributor of clean energy solutions for commercial, residential, off-grid, grid-connected and hybrid projects

Guillevin Greentech is one of Canada’s largest distributors of renewable energy solutions. Established in 2016, this division of Guillevin offers Canadians everything they need to achieve their green tech goals through years of expertise, experience and service, as well as the company’s access to reliable inventory. We sat down with experts Ndiaga Mbaye, renewable energy specialist and Viviane Lapointe, external sales representative to discuss Guillevin’s Greentech division, their custom design solutions for solar or EV installations, and their thoughts on the future of green technologies.

Read more


Products